Leading World Foods specialist Tropical Sun is celebrating its 21 year anniversary by donating £21,000 to worthy causes.
The brand is is donating funds towards the development and refurbishment of Jose Marti Technical High School and White Marl Primary School in Jamaica.
The brand’s recent high-impact integrated marketing campaign, which is live now, includes TV, radio, outdoor, PR, PoS, sampling and digital activations. The aim is engage existing consumers with exciting new product launches and invite shoppers to try something different and “Tropicalise” their mealtimes.
Jag Singh, Tropical Sun marketing manager, said: “As well as being an impressive milestone year for Tropical Sun, we want to take this opportunity to say a big thank you to all our customers, who have supported us over the past 21 years.
“We’re redoubling our efforts to provide premium quality products and flavours from around the World to shoppers across the UK. We look forward to another delicious 21 years!”
For more information on the campaign, including the Tropical Sun PoS Spice Rack, product promotions and merchandising advice, retailers can email firstname.lastname@example.org or call 0845 269 6715.