Bodega Trivento, the UK’s leading Argentine wine brand, has announced the launch of the 2017 edition of Trivento Reserve Malbec – this country’s best-selling Malbec.
Available now, the new vintage (rrp £8.99) marks the exceptional 2017 harvest with an ‘Outstanding Vintage’ roundel on the label.
Trivento Reserve Malbec enjoyed another year of growth in the UK. In the 52 weeks to 11 November 2017 it had sold over 300,000 x 9 ltr cases; +44% growth in value versus the same period in 2016 (IRI reports, Total Off Trade, 52 weeks to 14.10.17).
The ‘outstanding’ roundel on the new vintage is the first of several new developments for the brand in 2018, which will see new formats introduced, and a major new marketing partnership announced in the Spring.
Trivento brand manager Natasha Erlandson said: “Trivento had an incredible year in 2017. We are excited to keep the momentum going with some new launches and a really relevant brand partnership in 2018. This is all supported by the fact that the 2017 vintage truly is one of our best yet”