Trivento is hosting a wine neck collar campaign to boost sales and shopper penetration over Christmas.
The on-pack competition is to win a ‘Weekend Getaway’ with Mr and Mrs Smith, the boutique and luxury holiday website, with a host of other prizes to be won with John Lewis. The awards are designed to appeal to both men and women.
Four different collars are being placed on bottle depicting different getaway scenes - driving standout and differentiation.
Participants visit www.triventoweekend.co.uk to see if they have won.