Mint brand Trebor has launched an on-pack promotion called Breathtaking Experiences.
By inputting a unique code found on packs of Trebor Softmints and Extra Strong Mints into the brand’s website, consumers have the chance to win daily travel prizes. Trips include: the Northern Lights in the Orkney Islands, the Plitvice Lakes in Croatia, and a weekly draw for once-in-a-lifetime experiences, including seven nights at the Great Barrier Reef or a week-long safari in Botswana. The promotion will run for eight weeks and will be supported by PR, outdoor advertising and digital marketing activity.
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