RH Amar has partnered with relaxation drink brand Tranquini, to create a new ‘relaxation’ drinks category in the UK.
Featuring naturally occurring ingredients – including green tea extract, chamomile, lavender and lemon balm, that are scientifically proven to reduce stress and relieve anxiety without causing drowsiness.
The five-strong range (rrp £1.29 per 250ml can) includes Original (fruity), Jade (green tea), Jasper (ginger and lemongrass), Amber (malted barley) and Zero (no sugar).
Sam Higgins, senior brand manager at RH Amar, said: “Following on from the success of relaxation drinks in the US, there are strong signs that the UK functional drinks category is ready for a relaxing alternative as consumers look for something to take the edge off their day without turning to alcohol.
“Tranquini tastes superb and delivers a form of positive relaxation in a natural and enjoyable way. With an exciting and sizeable launch plan that includes extensive consumer sampling instore and at key events supported by a strong promotional plan to accelerate awareness and trial, we’re confident that the relaxation benefits of Tranquini will resonate strongly with UK consumers.”