Pocket confectionery brand Tic Tac is launching an on-pack promotion to celebrate its continued sponsorship of the MTV Europe Music Awards (EMA).

By voting for their favourite flavour of Tic Tac, consumers will have the opportunity to win weekly prizes from vouchers and headphones to VIP tickets to the 2013 Awards. The promotion will be supported with TV, radio, digital and outdoor activity.

The initiative is expected to give the brand a big sales boost after its 2012 partnership with the MTV EMA delivered a 23% increase in volume sales. Promotional packs will be on sale from August 26 across the following flavours: spearmint twist, cherry passion, lime & orange, fresh mint and strawberry fields.

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