Thorntons is boasting a selection of new Easter launches for 2012. A Bramble white chocolate egg retailing at £2.99 targets consumers looking for alternatives to milk chocolate, while the Bramble filled bunny and Melts Caramel Treat Egg, both priced at 69p, are designed to appeal to shoppers on the go. The new impulse offerings can be merchandised on counter-tops for customers looking for an instant chocolate treat, suggests the firm.

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