Warburtons has teamed up with The Muppets to launch its first giant crumpets range as part of a £25m advertising campaign.

The bakery brand launched the television ad ‘The Giant Crumpet Show’ on Saturday November 14, premiering in a special one-off slot during ITV’s X-Factor finals, featuring the likes of Kermit the Frog and Miss Piggy.

Chairman of Warburtons Jonathan Warburton said: “Since our standard crumpets first landed on shelves, they have been a firm favourite with families and are now a number one selling product across the UK. We knew the only way to make them better was to make them bigger, and what better way to rise to the challenge than with a Warburtons Giant Crumpets spectacular featuring the Muppets!”