The Foraging Fox has launched a hot variant to its Beetroot Ketchup.

Visitors to this year’s Farm Shop & Deli Show, at the NEC in April, will be amongst the first to experience the new flavour-packed Hot Beetroot Ketchup.

The subtle chilli-infused beetroot combines with the earthy warmth of horseradish to create a sophisticated flavour - aimed to gently raise an eyebrow rather than blow socks off.

Set to deliver a feel good factor, each bottle of the Hot One is packed with vitamins, minerals and antioxidants. The brand says it is perfect for adding oomph to barbeques and makes an excellent base for a zingy Bloody Mary.

As well as harnessing the nutritional goodness of beetroot, The Foraging Fox’s ketchups are certified gluten free and are Vegetarian Society approved.

Co-founders Frankie Fox and Desiree Parker launched the original beetroot ketchup just over one year ago.

Desiree said: “Frankie and I are always looking for ways to innovate and take The Foraging Fox forward. We’re very much driven by our hunger for knowledge and grounded by the principles of respect and passion. We’re fortunate that so many people have joined us on our journey and we believe that the Hot One will introduce our Beetroot Ketchup to an even wider audience.”