Thai Dragon has expanded into noodles with the launch of two new lines.
The new products are made using traditional Thai methods, steamed and not fried, for an authentic Thai taste experience. The range is available to independent retailers via Surya Foods online wholesale catalogue. Thai Dragon Noodles, Thin and Pad Thai (200g) have an rrp of £1.20 per pack.
Its move into the market comes at a time when more and more UK consumers are learning how to prepare their favourite international dishes at home due to lock down restrictions.
Surya Foods managing director Harry Dulai said: “At the moment the buzz word in pricing is all about EDLP (everyday low price) – especially as UK family’s affected by the current pandemic start to feel the squeeze on their finances. People are looking for ways to maintain quality but at a better price and retailers are keen to meet this demand.
The Thai Dragon launch is being supported by a contemporary consumer facing website and a social media campaign titled #ridethedragon which includes consumer competitions and online giveaways. The brand is also working with online social media influencers to reach its target audience.