Tetley has introduced a new luxury variant to its portfolio. Tetley Estate Selection is positioned as an ‘upgrade’ to the brand’s everyday blends and is available in cartons of 80 bags. The variant blends special orthodox tea leaves, which are only available on special order, with premium hand-picked leaves grown at the foothills of Mount Kenya.
Tetley Estate Selection will be supported by a sampling campaign, shopper education guides in stores and media support.
tel: 020 8338 4367