Strawberry Cream liqueur, Tequila Rose will now be available in a 50cl bottle format (rrp £10).
Tequila Rose is a blend of natural, strawberry cream liqueur and premium Mexican Tequila, resulting in a sweet, easy-drinking liquid which appeals to a diverse range of female consumers.
The versatile liquid, with a 15% ABV, can be sipped or used as a base for a variety of cocktails which can be made at home.
Halewood Wines & Spirits will be looking to distribute the 50cl bottles throughout the off-trade. There are also plans to launch online gift packs later on in the year, utilising the 50cl format.
Laura Davies, brand manager for Tequila Rose at Halewood Wines & Spirits, said: “Tequila Rose’s 50cl bottle offers greater convenience for consumers looking to enjoy the brand during social occasions or at home with friends.”