Tena has launched a new Lady Discreet range to offer women ultimate discretion without compromising on protection.

Aiming to drive trial within the category, the new Tena Lady Discreet range is 20 per cent thinner, yet just as secure, to offer consumers total discretion – one of the key product attributes shoppers look for in bladder weakness protection.

With up to half of women in the UK (47 per cent) experiencing bladder weakness, Tena Lady has addressed the needs of consumers by improving the current Tena Lady Mini, Tena Lady Mini Plus and Tena Lady Normal products to form the new Tena Lady Discreet range.

Unique to the range, innovative microPotex compressing technology ensures that every Tena Lady Discreet product is now 20 per cent thinner, but absorbs just as much as before. 

Available now, the range includes: Tena Lady Discreet Mini (rrp £2.49), Tena Lady Discreet Mini Plus (rrp £2.49) and Tena Lady Discreet Normal (rrp £2.49).