Essity is launching a new Tena Men Premium Fit product, with a new look and better absorption. 

Tena Men Premium Fit Level 4 Pants are designed to look and feel like everyday underwear for men, whilst also providing protection against bladder weakness.

The new product features built-in odour control and is available in both medium and large. The grey-striped, disposable pants feature an elastic waistband and discreet brief cut. The flexible fit allows users to use the product while exercising.

Nicole Tyrer, brand manager for Essity, said: “With our latest initiative, we have categorised consumers according to product requirement; in terms of style and fit, as well as absorbency.

“Bladder weakness can have detrimental effects on an individual’s confidence, particularly in those who require use of a heavier absorbency product. Men Premium Fit Level 4 Pants have been designed with that in mind, in hope of opening up the category to the more reluctant acceptors, so they too can experience the benefits of Men.”

Tena Men Premium Fit Level 4 Pants are available now (rrp £7.49).