Taylors of Harrogate has undertaken a major re-brand and added Rich Italian and Decaffe to its PMP range.
Helen Boulter, channel controller at Taylors of Harrogate, said: “As a brand leader, it’s our responsibility to keep ground coffee fresh and exciting. This year we’re undergoing a comprehensive brand relaunch which has seen key ranges across our tea and coffee portfolio rethought, renamed and redesigned, with a striking new logo placed front and centre.
“We understand how important price-marking is for the convenience sector and are delighted to be able to relaunch our best-selling blends, Rich Italian and Decaffé, with new illustrative price-marked packaging. The new packs showcase the quality and premium nature of the Taylors range whilst delivering the trust and value message that we know customers are looking for from their convenience shop.”
The range is exclusive to the wholesale and convenience trade. The new Taylors of Harrogate PMP packs are available now (rrp £3.79 per 227g).