Retro sweets producer Tangerine Confectionery is getting convenience retailers in the mood for spooky season with the new Sweet Champions Halloween Lollies Pouch (300g, rrp £2). Last year’s Sweet Champions Halloween Assorted Bag (200g, rrp £1) will also return to shelves for a limited period.
The Halloween-themed pouch, which features Wham, Fruit Salad, Refresher and Dip Dab-branded lollies, is expected to perform well given that the lollies sharing bags market is growing ahead of the confectionery market at 1.7% in volume terms, according to Tangerine.
Adrian Hipkiss, head of marketing at Tangerine Confectionery, said: “Halloween has become the third biggest retail event behind Christmas and Easter - Halloween sugar confectionery is worth £6.4m and in the week of Halloween, it accounts for 14% of total sugar sales (just under £1m).
“Our eye-catching themed Sweet Champions Halloween Assorted Bag and Lollies Pouch are must-list products, perfect for trick or treaters. They will also allow families and fans of retro favourites to buy a sharing bag of some of our best loved sweets to treat themselves and others.”
For stockist details or more information on Tangerine’s range of retro confectionery, please call 01977 692500.