P&G is launching Tampax Pearl, which features a pearlescent applicator. The tampons also include a new absorbent braid and are available in two variants: regular and super, as well as in a mixed multipack. The launch is supported by a media campaign including TV, print and outdoor advertising.

rrp: regular (20s) and super (18s) £2.99; multipack (36) £5.99

tel: 0800 597 3388