Swizzels to host virtual Halloween event

The British sweet manufacturer is keeping spirits up with “the UK’s largest virtual Halloween party”.

The firm’s Fright Night Live event is an interactive evening of light, family friendly Halloween entertainment that the whole nation is invited to enjoy from the comfort of their own homes.

Fright Night Live will be streamed live from a secret haunted location through Swizzels’ website and social channels. Those who tune in can expect a night of tricks and treats, with the opportunity to win Swizzels prizes through various games and competitions during the two-hour event.

In the build up to the event which is taking place on 31st October, Swizzels will be encouraging the public to get prepared, driving sales of their Halloween share bags and variety packs.

Claire Lee, NPD brand manager at Swizzels said: “We know that Halloween will look a little bit different this year. Trick or treating and big parties can’t take place unfortunately but that doesn’t mean families and friends can’t have fun and celebrate.

‘‘We recently conducted some research to understand how consumers feel about celebrating Halloween this year, and it’s clear the majority of people are still keen to celebrate in some way. We want to ensure that Halloween is equally as big in 2020 while making sure people can celebrate safely and responsibly.’’