Sure is expanding its portfolio of deodorants with the launch of Sure Women Pink Blush.

The latest addition to the Sure Women range features a fresh and floral fragrance of jasmine and gardenia flower, available in 150ml and 250ml APA formats. (rrp £2.65 and £3.65 respectively) 

Formulated to provide 48-hour protection against sweat and odour, the anti-perspirant also contains MotionSense™ technology, designed to release bursts of fragrance throughout the day.

Emily Dean, senior brand manager for Sure at Unilever UK, said: “We know that anti-perspirants with pink design and fragrance cues are performing well in the category. To help retailers capitalise on this trend, our latest addition features a fresh floral scent and modern pink packaging, designed to achieve strong standout on shelf.

“We are confident that Sure Women Pink Blush will help increase the brand’s penetration within the market as well as appeal to existing fans.”

Sure Women Pink Blush features a modern pack design and is available to independent retailers now.