IAMSUPERFOOD has created a new high-protein soup in a box.

IAMSOUPER brings a high protein, low fat soup to the struggling tined soup category. In its industry first, innovative Tetra Recart packaging, IAMSOUPER looks and tastes like fresh soup but offers protein boosted benefits along with the convenience of long life products with 12 month shelf life. Ingredients in the range include chunks of chicken, strips of beef, hearty veggies, mixed pulses, superstar sweetcorn, lentils and supersized white beans in a moreish stock.

Four high protein flavours are available: Peppered Beef & Superbeans, Chicken & Supergrains, Supergreens, Pulled Pork & Jalapeno (rrp £1.49).

Aimed primarily at a younger, more active and adventurous consumer, looking to eat the right stuff but who struggle for time to shop every day, the packaging is designed to stand out on the shelf.

IAMSUPERFOOD co-founder, Barney Mauleverer said: “Who’d have thought that soup of all things could be so souper? Well, that’s exactly what this range is all about. It is bang on trend - high in protein, low in fat and bursting with wholesomeness. It’s also free from artificial additives. It’s uber convenient, arriving in handy 390g cartons that are easier to open then their fiddly tin can counterparts. Simply store in desk drawer so you never have to worry about what’s for lunch ever again – sorted!”