Sunmagic has launched two new juice ranges as it seeks to tap into the consumer trend for healthier soft drinks.

The first new range is Sunmagic’s first ever not from concentrate fruit juice range, and comes in three flavours, Seriously Smooth Orange, Orange Juice with Juicy Bits, and Cloudy Pressed Apple Juice. The collection is packaged in 1L Elopak Curve cartons, rrp £2.

The second new offering is a Cold pressed range which uses High Pressure Processing technology to extend the shelf life from seven to 45 days. It comes in Freshly Squeezed Orange and Cloudy Apple Juice, available in 250ml PET bottles for both variants, rrp £1.09, while the Orange variant also comes in a 750ml PET bottle, rrp £2.69.

Razin Ali, Sunmagic’s brand manager, said: “We are very excited to be launching our two new juice ranges, both of which respond to trade and consumer demand for high quality healthy juice ranges which provide exceptional quality and taste as well as value for money.The Freshly Squeezed range will allow drinkers to enjoy freshly squeezed juice which tastes as good on the last day of its life as the first, and also contains all the nutrients it contained straight after squeezing.”