Sunbites is venturing into the fact growing savoury popcorn category with new wholegrain popcorn.
Available now, Sunbites Wholegrain Popcorn (rrp £0.89) comes in Sweet & Salty, Lightly Sea Salted, and Sweet Caramel flavours.
The popcorn segment has seen considerable growth in the last year, growing +30% (Nielsen) and PepsiCo is tapping into this trend with its Sunbites brand which is known for its multigrain snacks and crackers.
PepsiCo marketing director Thomas Barkholt said: “We’re very excited to bring the increasingly popular Sunbites brand into the popcorn category, providing the perfect snack for consumers to enjoy with their lunch or as an afternoon snack. It offers an alternative snack with that all-important irresistible Sunbites taste. That’s why Sunbites - known for providing great-tasting, whole and multigrain snacks - is what the popcorn market has been waiting for!”
Sunbites Sweet Caramel popcorn also will be available to retailers in a clip strip format.