Stork has launched its first new product in almost a century. Stork Easy to Mix Baking Liquid is the brand’s first new product launch since 1920 and is available in a 500ml bottle format. It is hoped the new product will add to the £1.2bn butters and spreads category (IRI MAT 21 Jan 2012).
The launch of the new format will be supported by a £1.5m marketing campaign which includes print, digital, on-pack and in-store activity.
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