HEINZ is targeting teenagers with Big Eat, its first launch in the instant pots category.
The range consists of five varieties, of which three are pasta-based.
The company says its research pointed to the fact that mums didn't want a dry food product, so Heinz has made the meal ready to microwave.
The 350g pots contain no artificial preservatives, colours or flavours.
Flavours are: spicy chicken tortellini; tomato & roasted vegetable penne; creamy cheese pasta; chunky vegetable & tomato hotpot; and chicken & vegetable curry.
The launch will be supported by a £2m marketing spend, including a free giveaway in The Sun.
Rrp will be £1.39, with a trial price of 99p.
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