HEINZ is launching a top-down version of HP Sauce.
The 450g plastic bottle is the latest addition to the HP portfolio since it was purchased by Heinz last summer and is available to retailers now.
The HP brand is set to benefit from £4m marketing support in 2007.
The new format has a stay-clean cap and follows the successful launch of Heinz Tomato Ketchup top-down.
RRP £1.59 Tel 020 8573 7757