UNILEVER UK FOODS is relaunching its Knorr Ragu sauce brand with a £5.4m spend.
The range now has a new recipe formulation and packaging.
The revamp gives the brand a curvy jar design as well as more prominent on-pack labels to create a greater impact on shelves.
The sauce contains no artificial colours, flavours or preservatives.
The relaunch will be supported by TV, cinema and press advertising.
RRP £1.42
TEL 01293 648000