Walkers is aiming to give its crisps range a boost with a makeover of two of its meaty flavours.
Current flavours beef & onion and barbecue have been updated in terms of flavour and renamed steak & onion and BBQ rib, respectively.
PepsiCo trade marketing manager Cara Beeby claims that the rate of sale for steak & onion could increase by 20%, and 30% for BBQ Rib.
Steak & onion will be featured in Walkers' latest television advertising campaign in August.
The new flavours are available now in standard 34.5g bags.
Rrp 29p
Tel 0118 930 6666

Topics