To cash in on the growing RYO market IMPERIAL TOBACCO has launched a new Rizla Ultra Slim filter tip.
? Imperial says research shows that consumers prefer slimmer, more conveniently packaged filters.
? The Utra Slim tips have a rrp of 27p for a box of 120, and each rod of tips is wrapped in cellophane.
? The company has also redesigned its Rizla Slim filter tips, which will retail at 65p for 150 tips.
? Both products offer more than 52% por for retailers.
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