Virgin Cola is stepping up its ‘great new taste’ marketing campaign with the launch of an instant win on-pack promotion. The brand, which was re-launched last year, has teamed up with Virgin Experience Days and is offering thousands of pounds worth of prizes including a trip to New York, flying lessions, rally driving and relaxing spa days. As well as the instant win promotion, buyers can also collect vouchers to save up to 50% on their chosen Virgin Experience Day. The promotion will be highlighted with a new look for both standard and diet packaging.
RRP: £1.19 per 2ltr bottle.
Tel: 01274 651 777