UNILEVER tea brand PG Tips is teaming up with the new Wallace & Gromit film, Wallace & Gromit, The Curse of the Were-rabbit, for its latest promotional activity. The £3.5m spend includes TV advertising featuring the stars of the movie plus an on-pack competition inviting consumers to invent interesting contraptions to help them enjoy their tea drinking. The winners across three age groups will receive prizes. Overall top prize is £10,000. In addition, free ‘Thermo Nose’ Gromit mugs, which have heat-sensitive colour-changing noses, will be available in special 160-bag packs.
RRP: 160s - £3.19
Tel: 01293 648000