Britvic has launched a limited-edition 440ml orange Tango can that boasts 'added Tango'. The cans feature a freephone 'helpline' number for those suffering side effects from too much Tango. Through this phoneline, consumers can enter to win Sony PlayStations, Sennheiser headphones, a Cannondale hybrid bike and a Sony iPod docking system. The campaign will be supported by pos material, print and online advertising.
tel: 0845 7581 781