The relaunch has been backed with a £3.3m marketing campaign which will run from September to January.
The campaign is titled 'It all starts with V' and is centred on the notion that V is the energy drink that invigorates your mind.
Marketing includes TV, print, radio and online activity and is focused on driving people to a unique microsite, www.itallstartswithv.com.
Through an interactive element on the site, consumers will be led to one of 48 possible winning destinations, which will then be entered into a prize draw for them.
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