Re:creation is launching a new collectable toy monster range, Gamoja, which it says is set
to become a big craze
in playgrounds across
the UK.
A TV ad campaign will run across all kids' terrestrial and digital channels until October 29.
Further promotions include a covermount on magazine Marvel Rampage, which hit news stands on August 24.
There are 46 unique characters to collect and four main games to play, designed for children aged seven to 11.
Starter packs have a rrp of £5.99 and the product is also available in blister packs of two and five Gamojas.
Tel 01189 736222
RRP from £1.99