SEVEN SEAS is extending its £4m multimedia campaign for joint health brands Cod Liver Oil and JointCare into the new year.
The campaign, 'Do the Seven Seas Twist,' runs from January to April and will include TV, press and online activity.
Seven Seas has increased its share of the jointcare market, currently worth more than £47.7m, to 27%. Its Cod Liver Oil brand retains a 61% share within its sector of the category.
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