Imperial Tobacco is hoping to give cash-strapped adult smokers a viable alternative to cheap illicit tobacco with several new products.
Imperial Tobacco remains upbeat about a category under fire, as it reveals in answer to independent retailers' questions
Philip Morris has added a new line to the Marlboro range, Marlboro Bright Leaf, distributed to the trade by Imperial Tobacco.
The relaunched range will be available in two flavours.
The activity will increase brand awareness and includes radio and social media activity
England football stars Marcus Rashford and Alex Oxlade-Chamberlain also feature
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