Stella Artois has created limited edition bottles in support of Water.org and each pack will provide six months of clean water for one person in the developing world.
The activity is part of the brand’s support for Water.org as part of its ‘Buy a Lady a Drink’ campaign. The brand and the charity aim to help provide 3.5 million people with long-term, sustainable access to clean water by 2020.
Limited edition bottle packs will be available exclusively in the UK from February 1. The new design features on the 3x, 4x, 6x, 12x 330ml packs and the 12x, 15x, 20x 284ml packs. The design features a white wrap and water.org branding to reinforce the brand’s partnership.
In addition to the limited edition bottles, consumers can support the cause by purchasing limited-edition Stella Artois Chalices direct from Amazon from February 1. This year’s Chalices feature unique designs by three influential artists – Lisa Mam from Cambodia, Fernando Chamerelli from Brazil and Eria Nsubuga from Uganda.
Since the launch of the “Buy a Lady a Drink” campaign two years ago, Stella Artois has helped provide more than 800,000 people in the developing world with access to five years of clean water.