Wrigley is hoping to introduce big changes to the confectionery category with new Starburst Flavour Morphs.

The sweets change flavour while being chewed and are being supported by a £3m multi-media campaign, including TV advertising which will air from the beginning of April, social media engagement and mass sampling at UK festivals.

Available in 45g stick packs (rrp 49p) and 152g sharing pouches (rrp £1.28), the sweets come in three flavours and combinations comprise of strawberry to strawberry/pear; cherry to cherry/lime; and raspberry to raspberry/pear.

Tel: 01752 752 094