Southern Comfort is bringing back its pricemarked packs (PMPs) for the festive trading period.
Available now, the Southern Comfort Original PMPs include a 70cl bottle at £15.99, and a 35cl bottle at £9.49 to help retailers capitalise on the growing demand for smaller spirit formats. The 35cl bottle size is currently growing at 10.9%, says distributor Bacardi Brown-Forman Brands.
Southern Comfort first launched the PMP range in May 2011.
tel: 01962 762222