Southern Comfort is bringing back its pricemarked packs (PMPs) for the festive trading period.

Available now, the Southern Comfort Original PMPs include a 70cl bottle at £15.99, and a 35cl bottle at £9.49 to help retailers capitalise on the growing demand for smaller spirit formats. The 35cl bottle size is currently growing at 10.9%, says distributor Bacardi Brown-Forman Brands.

Southern Comfort first launched the PMP range in May 2011.

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