Mondelez International is getting creepily creative with Maynards Sour Patch Kids Heads & Bodies.
The 45g limited edition bags comprise orange and blackcurrant flavoured decapitated heads and headless bodies. Halloween is the third largest retailing event in the year, with Halloween confectionery alone worth £42m. The firm claims to lead the confectionery market during the season with a 33% market share.
Rrp: 60p or two for £1
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