Soreen is launching a more nutritious alternative for the cake category with a Disney Mini Loaves range.
The products in the range contain 60 per cent less fat and 50 per cent less sugar than standard cake bars.
Tapping into the Disney Frozen and Disney Pixar licenses for the first time, the beloved characters of Elsa, Olaf, Woody and friends will feature across Mini Loaves packs (RRP £1.35 per multi-pack of five).
The Disney Mini Loaves range was formulated specifically to comply with Disney’s nutritional guidelines to be more balanced for children and provide families with a nutritionally better option than comparable product lines in the marketplace.
The Disney Mini Loaves are individually wrapped and come in two flavours, chocolate and toffee.
Bethan Brown, marketing director at Soreen, said: “We have worked with Disney to create a tasty range of Mini Loaves, which tap into the brand’s rich storytelling history. These nutritious snacking options come in exciting flavours for snacking occasions. We are confident that the Disney Frozen and Disney Pixar range will be something that mums welcome”.