Soreen adds single unit format of Lift Bar

Soreen has launched Blueberry and Banana single variants of its Lift Bar.

Available now, the soft baked bar singles range are aimed at Gen Z who are looking for healthier snacks that don’t compromise on taste whilst also being affordable and convenient. Each Soreen Lift Bar (RRP: £1.10) is under 140 calories and are a source of fibre, low fat and vegan friendly.

The launch is being supported by Soreen’s biggest-ever NPD ATL campaign, which will run across VOD, Netflix and digital, combined with heavyweight sampling reaching over 65,000 in railway stations and offices across the country.

Marketing director at Soreen Liz Jacobs said: “Our Soreen Lift Bar multipacks have been a huge success with shoppers, selling over 1.2 million units since their launch in 2023. We know there is growing demand for healthier on-the-go snacks, especially from Gen Z, which is why we decided to launch our new Soreen Lift Bar Singles range.

“The great thing about the range is that it can provide a much-needed energy boost during the day when people need it most. These delightful on-the-go snacks contain naturally occurring vitamin B12, proven to reduce tiredness and fatigue, they are perfect for those who need that lift. Soreen Lift Bar Singles are also HFSS compliant, so retailers can stock them with confidence in prominent positions in-store, helping them to capitalise on the growing trend for healthier on-the-go snacks.”