Softies sweets are returning to TV screens as part of a £1m investment.
The TV advertising campaign will place a spotlight on the Fruit Salad Sour flavour which was launched in May and will also showcase the revitalised branding on both Fruit Salad and Refreshers Softies.
From 1 October, consumers will see the adverts appearing on channels including Sky 1, ITV 2, Dave, E4, Comedy Central and Drama, and in between prime-time programmes such as Coronation Street, The Big Bang Theory, CSI:New York and Celebrity Juice.
The series of adverts are expected to be seen by 4million people per screening, with 15million advert impressions over the four week period.
Russell Tanner, marketing and category director at Tangerine Confectionery, said: “Confectionery is uniquely placed to cater for all the family, and even sweets typically associated with childhood still play an important role for adults.
“Softies is our most significant piece of NPD in recent years tapping into the strong and positive associations sweet lovers have with our heritage brands. Refreshers and Fruit Salad are childhood favourites loved by everyone and we’ve been excited to give them the Softies treatment.”
For stockist details call 01977 692500.