Last night, Snaffling Pig Co won a  £70k investment on BBC TV show Dragons’ Den.

Taking on the line-up of multi-millionaire investors, founders Andrew Allen and Nick Coleman successfully pitched their growing pork crackling business, securing funding from Nick Jenkins, best known for founding online greetings card retailer

Nick proclaimed the product to be the “nicest pork crackling he’d ever tasted”, striking a deal that gives Jenkins a 20% share of the business, with the option for Snaffling Pig to buy back 10% of the Dragons’ holding at a later date. The investment will be used to support Snaffling Pig Co’s UK growth.

Nick Coleman, Snaffling Pig’s CEO said of the deal: “Having Nick’s skills and passion on board is a huge boost for the team and will help us accelerate our plans to take this little piggy to market in ways he has never been before. The Den has proven to be a great springboard for food businesses in the past. Having spent the last two years building relationships with some amazing customers we’re beyond excited to see where the year ahead will take us. Though we won’t lie – straight after the pitch, it took us to the pub.”