Diageo has added a new Smirnoff Gold variant to its portfolio.
Boasting a hint of cinnamon, edible 23 carat gold leaf and an ABV of 37.5%, the new liqueur is designed as a premium choice for consumers who want to experiment with new flavours.
The launch will be supported by a £4.5m marketing campaign, including a focus on the Smirnoff Apple Bite cocktail which features the new drink mixed with lemonade and apple juice. Smirnoff Apple Bite will be available in a pre-mix can later this year.
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