Smint has developed a unique three layered mint that can guarantee clean breath for up to two hours. Containing ingredients scientifically proven to reduce the causes of bad breath, such as magnolia extract and zinc, Smint Clean Breath is available now to all retailers and supported by a heavyweight media brand campaign.
With an intense peppermint flavour to give instant mouth refreshment, the 50 piece pack comes in a metal tin that’s slightly taller than others on the market, providing greater stand-out on shelf. Completely sugar-free, the new pack joins Smint’s popular portfolio, which has seen growth of +14% (IRI Data w/e 28th January 2016). Its success has resulted in the brand now accounting for 21% of the overall sugar-free market, a category also growing at +14% overall.
Ambrogio Perfetti, Smint brand manager, said: “With 92% of consumers trying to reduce their sugar intake (KWP September 2015), we’re extending our best-selling sugar-free range to ensure people have the much needed choice they deserve. This launch marks the next level of freshness for functional mints and we’re proud to be able to make such bold refreshment claims. As with the rest of the Smint range, we’re delighted to have received the seal of approval from the Tooth Friendly Association, as the mints help protect teeth and prevent tooth decay.”