Sugar-free mint brand Smint has launched a new £1 pricemarked pack (PMP).

Smint’s new pack features a yellow £1 rrp flash on its pack and a new restyled pack design.

Product manager Perfetti Van Melle Shankar Iyer said: “We’re really excited to introduce a new addition to our Smint portfolio with a new refreshed look featuring the iconic triangular mint. PMPs give shoppers a renewed sense of trust in the brand, and it’s a great way for us to expand our audience as well as ensure shoppers are returning to Smint time and time again.”

Smint is one of the fastest growing mint brands in the market (up 12.5% year-on-year), especially within the convenience sector, where figures show year-to-date sales have increased by 15%, according to brand owner Perfetti Van Melle.

Topics