Slush Puppie is launching the first flavour of its new Flavour Shots range.
The new sour flavour shot (rrp 20/25p) - the first of three flavours due to be launched - has been introduced to enhance the personalisation element of the drinks.
Available now to all Slush Puppier retailers, flavour shots come in 8ml sachets and should be displayed within their display box, on the counter, so they can be bought and dispensed onto the top of any Slush Puppie being purchased.
Slush Puppie’s head of European marketing, Zoe Cooper, said the shots are in response to consumers asking for more ways to customise their Slush Puppies.
The launch will be supported by in-store POS, social media activity, sampling and digital media.