Skittles Darkside pouches and single packs contain a host of creepy flavours, including forbidden fruit, midnight lime, blood orange, pomegranate and dark berry flavours. A 174g pouch retails at £1.29 while a single pack has an rrp of 51p.
The Starburst Trick or Treat bag, which launched exclusively to Tesco last year, is also now available in the convenience channel. Priced at £1.29 for a 165g sharing bag, packs contain apple, raspberry and orange flavoured chews in both sweet and sour varieties.
Dan Newell, Wrigley confections marketing manager says: “Halloween is the biggest season for sugar confectionery in the UK and is worth over £223m, growing at 7.8%. As such, it represents a huge sales opportunity for retailers, who should be thinking about stocking up on special packs and how to generate in store theatre.
“These two limited edition launches are designed to help retailers capitalise on this opportunity, with Starburst offering a truly engaging chewing experience, and Skittles presenting consumers with something dark and previously unknown in the UK.”
In addition, Skittles will be adding Skittles Fruit Funsize to its range as a permanent addition. Skittles Fruit Funsize will be available in multipacks of 11 x 18g bags, with an rrp of £1.39.