Ritmeester has introduced a single-stick variant of its Royal Dutch Panatellas.

Packed in outers of 20 with a purchase price of £12.99, it offers retailers a POR of 22% if sold at the rrp of £1.

According to the brand, single cigars are a popular purchase at convenience stores, with consumers looking for a single smoke on the way home, or when they get home. They are available through all major cash & carries and wholesalers, with presentation tins available from Ritmeester territory managers