AG Barr is re-launching its Simply squashes and 100% juices under the Simply Fruity brand name. Simply Fruity Squash is available in its new format now, while Simply Fruity branded 100% Juice will be available from March. The squash comes in outers of six 1l PET bottles, priced at 99p, while the 200ml juice cartons come in outers of 24, with an rrp of 48p. The single-serve juice drinks is the fastest-growing kids’ brand in the impulse channel, growing at 49% year on year and selling 25 million bottles per year, claims the firm.
tel: 01204 664 295